In our high-speed world, the digital age is in full effect. With the rise of social media, ads are no longer confined to the traditional avenues of TV, Radio, and Print advertising. But these new demographics have not been lost on advertisers and marketers alike – they are adapting to an ever-changing media landscape to find their target audiences in new ways; as a result, we see a burgeoning field known as out of home (OOH) advertising.
This new form of advertising is a medium that employs many different approaches to advertise and market products and services directly to the consumer. Out-of-home media is a powerful way to engage with consumers because it addresses them directly and talks to them on their level while in an environment outside of their home.
One crucial thing advertiser use out-of-home advertising for these days is mobile marketing. This encompasses all forms of communication that reach or interact with customers through mobile devices. Through this communication, one can do a significant amount of marketing, but not all forms of OOH advertising need to be mobile marketing.
While many types of out-of-home campaigns contain three fundamental principles: supply chain management, branding, and marketing, these are principles that apply to any out-of-home campaign and the way it interacts with its customers.
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The Evolution of OOH Advertising
In the beginning, it used to be that advertisers would have to pay through the roof for their advertising space. Still, with the rise of technology and the ability to edit and promote images, it has become feasible for businesses to increase their OOH advertising costs.
With this increased cost caused by technological advancement came a higher potential for OOH advertising. This also allowed companies to invest in new techniques that fit their business. Such outdoor billboards can now project videos and images that showcase products and services, drawing so many people toward them.
Although still a form of OOH, mobile advertising is relatively unexplored. This is because the technology and need weren’t there until recently, making it a novel avenue. Mobile advertising has become very popular in recent years. This was made possible by introducing apps that could provide information to consumers and a means for businesses to advertise their products through these apps.
Although it is the industry standard for many companies to have a mobile app today, not all companies have had it and have not used it in their marketing campaigns. If done correctly, most businesses see that mobile advertising is an effective avenue instead of billboards.
One thing that this form of OOH advertising has focused on is brand promotion. Many marketers are now looking at ways that they can adopt to promote their brands quickly with minimal cost. One of the many ways they do this is to allow customers to download an app that can provide a customer with a special offer or even discounts on their next purchase.
This allows companies to promote their products and services and provide promotions that reflect their brand. This type of marketing works well with many businesses because it gives consumers something they want and helps their business in their future campaigns.
Another avenue that has been a step ahead of the other forms of OOH advertising is digital advertising. Digital advertising can be a lot different than the others because it is interactive. One example of this is mobile billboards, where companies can post videos, videos, and even photos on their billboards.
Companies can very easily promote their brands through digital marketing and make their products and services better known to the public through this medium. With the introduction of the millennial generation, it is predicted that digital marketing will only grow, as they will interact with their advertisements with more frequency than previous generations.
Companies that invest in OOH advertising are guaranteed a good return on investment (ROI) because consumers will interact with them through the digital medium. Still, they will also be able to get information on their products and services. This will only help them, in the long run, to better their company and the products that they market.
Although there are many OOH campaigns, they all contain three fundamental principles: supply chain management, brand promotion, and marketing. These principles apply to any out-of-home campaign and how it interacts with its customers. This is the evolution of OOH advertising.
OOH advertising is a powerful form of marketing that has many benefits for both companies and consumers. As the digital age progresses, it will only continue to grow and become more well known as an avenue of marketing.