So, you have recently opened your ecommerce store or are in the process of launching one. Given how much the world loves online shopping at this point, an ecommerce store is definitely a sound business decision. The next step is to increase your store’s online visibility, and ecommerce SEO services are the key to that.
What are ecommerce SEO services?
Simply stated, ecommerce SEO services are all about making an online store get higher ranks in the SERPs (search engine results pages). So naturally, you would want to rank higher when people are searching for things that you are selling. Now, you can take the initiative and do SEO for your own store. Or, you can let an experienced agency handle the responsibilities. In any case, it helps to know the basics of ecommerce SEO before diving deeper into it.
The fundamental practices of ecommerce SEO services
Given below are the basic approaches that work for ecommerce SEO:
Optimization of the homepage:
Though the homepage is not the only thing your visitors will see, it is definitely the first thing they will come across. Thus, homepage SEO has to focus on improving the elements like meta description, title tags, and content on the homepage.
Focusing on competitor research:
Competitor research is one of the first steps of on-site optimization for an ecommerce website. Through this practice, you will get to know all that your competitors are doing or not doing to rank higher. You’ll just have to do it better than them!
With the passage of time, keyword research has become more nuanced and detailed for ecommerce SEO services. The relevancy of keywords is now determined by user intent, user behaviour, content approach, and so on. Thus, in-depth keyword research has become a critical element for ecommerce businesses.
A simple site architecture:
A cluttered site that’s difficult to navigate will turn away the visitors – and, as a result, the search engines. Thus, the site needs to have a distinctive hierarchy of navigation that goes from the homepage down to the product categories and the products. In addition, the internal linking structure needs to be easy and clear instead of being too deep to follow.
Optimization of product pages:
For an ecommerce business, the product pages are everything. So, ecommerce SEO services will have to spend time offering a detailed but crisp description of different products. The products should also come with high-quality, original pictures.
Why is SEO important for ecommerce businesses?
Back in 2020, more than two billion people bought services or goods online. In addition, e-retail sales have crossed four trillion US dollars already. So, there is no doubt about the fact that online is the place that people head to when looking for anything to shop. Now, if you consider the ever-increasing number of ecommerce stores out there, you’ll realize that SEO tactics are absolutely necessary to get better ranks than the competitors.
As mentioned before, ecommerce SEO is something that you can do on your own. But for better and faster results in this competitive environment, it’s always better to rely on an experienced SEO agency.