How to Choose Promotional Headwear to Give to Customers

There are different kinds of promotional gear that you can use for marketing purposes. It’s nice to have a variety of items to hand out, including pens, shirts, and hats. If you’re interested in having promotional headwear designed to give to your customers, there are some details to consider. Read this article for advice on how to choose promotional headwear to give to customers.

Choosing the Style

Caps come in different styles. Trucker hats have a mesh backing and are adjustable. You can include a large logo on the front of the hat. An unstructured hat gives a more laid-back feel, while a structured hat has more shape. Performance hats may be something that you’re interested in, especially if you run an athletic brand or something similar. Don’t be afraid to invest in a few different styles. A lot of companies fail to cater to their women clientele when it comes to promotional headwear. Make sure you have some adjustable styles on hand, or specifically, items that are made for women.

Considering Knit Hats

If you live in an area of the country that has very cold fall and winter weather, consider investing in knit hats. Everybody loves a cozy beanie, and this is a great way to get your company name and logo some exposure. A simple skullcap fits tightly on the head and may have your logo embroidered on the front or side. You can choose a knit cap with ribbing for a very sophisticated look. Fleece hats are practical and can be worn many months out of the year.

Logo Placement

The size and placement of your company’s logo will often depend on the type of headwear that you’re using. If you choose a basic baseball hat, you’ll usually place the logo front and center on the hat. Winter headwear can feature a large logo on the front. You can also opt for a smaller logo or name on the bottom ridge of the hat or on the folded-over cuff.

Colors

You may have specific colors in your logo that can’t be changed. You’ll want to choose a hat color that complements or matches that logo. You don’t want to create headwear that is too busy or unattractive. If it works with your logo, consider using colors for your local sports team with your company’s logo on the hat. This is a great way to catch people’s attention while showing some local support.

Price Point

While every business wishes that they had an unlimited marketing budget, you may be limited in what you can invest in. It’s a good idea to have some more affordable items on hand with your logo on them. Pens, stickers, mousepads, and keychains are great options. Hats and other clothing items can be used for special events and for members of your target audience instead of people just wanting a free item.

Reach out to the professionals if you need more information on creating promotional headwear that you can give to your customers. It helps to have someone knowledgeable helping you with style, color, and logo choices.