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Any business owner who has experienced system downtime will tell you one thing: it’s a nightmare. In the digital era, businesses rely on technology to create new opportunities and run daily operations. Therefore, a business’s digital network simply cannot experience downtime if it wants to succeed!
Here are five nasty consequences of system downtime (and why you need disaster recovery!):
Table of Contents
Lost opportunities
In 2024, most B2B and B2C transactions will be conducted online. Therefore, there will be absolutely no room for system downtime, the type that cybercriminals, human error and natural disaster can easily cause. For example, if you own an online store that experiences extensive downtime due to a malware attack, you could easily expect to lose a day’s profit.
This is why you need the best backup and disaster recovery Melbourne has. It will ensure that your business can quickly get back to full operation without losing thousands of dollars in the process. What’s more, ensuring your business is quickly running at full capacity will help avoid losing customers in the future (especially if you got back up so they don’t even realise anything happened!).
Productivity loss
Certain employees and third parties require network systems to work. If these services become unavailable then they might not be able to do their job which can be just as detrimental to business operations as lost sales. What’s more, if the system is down and your staff can’t work you still have to pay them – there is no getting out of that just because you didn’t have proper backup in place!
Productivity loss can put a business far behind its intended objectives whilst costing thousands in unnecessary wages. The best way to preemptively avoid these disasters is through having a full backup and recovery plan in place. It will ensure that you and your team can quickly get back online without the fear of massive productivity loss.
Lost confidence
System downtime can destroy the confidence of both customers and business relationships. Imagine if you have a longstanding B2B relationship with a like minded company. Now, imagine if one day you experience a horrific malware attack that compromises your business partner’s personal information. What will they think? Will they ever be able to trust you again? How can they be sure their personal information hasn’t been fully compromised?
But that’s just the start, as you will also have to deal with worried customers, who are freaking out about their card details being ripped off for some nefarious actor’s personal indulgence. Do you think customers will be happy to return to your online store if they know you have experienced a massive cyberattack? Probably not. Therefore, it’s imperative that you don’t only have the strongest protections in place, but that you also have a robust recovery plan in place to reboot your system in the event of a disaster.
Compliance penalties
Australia has stringent compliance laws in place to protect yours and other businesses from cyberattack. Unfortunately, many Australian businesses overlook compliance because they are trying to cut costs on things that actually really matter. The last thing you want is for your business to experience a cyberattack. It will not only affect your daily operations but also put you under the eye of compliance watchdogs, who are eagerly awaiting an opportunity to penalise non-compliant enterprises.
Reputation damage
In the digital era, your online reputation is your reputation. If you take a big hit online then you can expect to take a big hit all over the place. Your customers will be apprehensive, your business partners will keep their distance, people will speak poorly of your brand!
Avoid this all by ensuring you have a robust backup and disaster recovery plan in place – you never know when you will need it!
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