Important Role of Custom Stickers in Packaging Design
Stickers are among the best things that can give your packaging a wow factor. They help build brand recognition at an extremely affordable price. So, when you decide to use custom stickers to customize your packaging, it would not break the bank. If you wish to test the water in custom packaging, stickers are an excellent way to go about it.
Stickers can make a focal point in your packaging.
The place where it catches the attention of the people is the focal point in your design. This is a great place on your custom design to put your brand information, such as your logo and company name. If you are going to post your packaging design on social media, stickers can be your focal point. A distinct sticker that has your brand details is a cost-effective way to develop brand awareness across the internet.
Stickers are multi-purpose.
Custom stickers are versatile, which makes them an ideal packaging solution. There are various ways to use them.
- You can secure notes outside the packages.
- You can use the stickers to seal the edges of gift bags or gift wraps.
- Decorate mails, boxes, and other plain external packages with stickers.
- Add stickers to the purchase items of your customers as a branded gift.
How to Create Unique Custom Stickers?
Consider attractive metallic. Your custom stickers will pop if you go for a silver or gold background. Metallic stickers are glossy, which makes them look stylish and luxurious. It is a great choice if you have a minimalist design in your packaging.
Opt for some contrast. While using a single color palette can create a cohesive design in your packaging, you will have an effective disruptor if you choose a contrasting shade. It attracts the eye to essential brand information faster. Keep this in mind as 7 out of 10 consumers confirm that product packaging influences their buying decisions!
Think out of the box. Thinking outside the box in terms of packaging indicates that your brand has a creative and positive outlook. Rectangular or square stickers may prove to be useful to your brand. These shapes generate more visual interest since they are not as common as circular stickers. Stickers with corners will invite some creative design possibilities.
Add some interesting artwork. Hire a graphic designer or an illustrator to decorate your stickers with miniaturized artwork. Make it more personalized by adding any signature styles or characters on the exterior of the packaging.
Highlight the mission of your brand. If you have no official slogan in your brand, a short saying that conveys your mission will help generate a cohesive image of your brand. For example, you can put words of encouragement on your custom stickers. It is a heartfelt and effective way to show your values.
Provide details about selling channels. Use your stickers to create a way of interaction with your audience. They will remove the stickers when opening gift bags or unwrapping packages. This kind of customer engagement makes stickers a suitable place to put brand information. When your stickers include information regarding selling channels, this helps make your brand more memorable.
Think about what details you will put on your stickers as well as what design to use. The information on your stickers will be your marketing strategy post-purchase. It prompts your customers to check out and pay attention to your future offerings.